Fuze: The Road to Communication-based Business Intelligence
Steve Kokinos, Co-Founder & Executive Chairman
The workplace of today is not the same as it was a few years ago. The myriad of long telephone lines, noise-ridden calls, faulty communications, and people all over the place for meetings, have finally been replaced by the digital code. The need for this digital workplace has been extensively fueled by the ever-growing need to simplify the complexities of an organization and the explosive rise of mobility along with consumerization of IT. For Steve Kokinos, the Co-Founder and Executive Chairman of Fuze, the digital transformation of the workforce has always been about breaking the barriers to an effective organizational management and unify everything together in the process. Recognizing the struggle of global enterprises to transcend from legacy systems and effectively digitize their work environments, Fuze was founded in 2006. The Boston-based company offers a cloud communications and collaboration platform that integrates the best-of-grade analytics tools to transform an organization’s management for business leaders.
“We have always believed that the efficiency of an organization comes from strong relationships based on effective communications and how businesses can build on those communications to gather meaningful insights”—Kokinos explains Fuze’s pursuit towards both data and communications.
Through all these communications quantized into a unified system, we can aggregate massive amount of data and analyze them to deliver meaningful insights for the firm’s management
The company delivers the state of the art user experience by modernizing the communication and collaboration environment and minutely analyzing the client’s interactions and business processes to aid in proactivedecision-making. Fuze powers every one-to-one or group communication mode such as voice, messaging, video calls, web conferencing, and more into a unified cloud-based software that seamlessly interfaces with all user devices.
Fuze is unique when compared to its industry peers. In the words of Kokinos, “Through all these communications tied together into a unified system, we can aggregate an enormous amount of data and analyze it to deliver meaningful insights for our customers.” Such data visualization capabilities create a vivid picture of the effectiveness of the organization and its people as a whole, shed off all complexities, and empower them with data-driven decision-making. Fuze’s platform, therefore, does prove to be a powerful tool to not only provide employees with seamless communications but also caters to the needs of stakeholders to understand how work is getting done.
Fuze helps enterprise clients deploy the solutions on-site, use the tools correctly to communicate with employees as well as their customers, and drive overall organizational efficiency. In one customer, the data showed that the majority of the conversations were flowing through two or three lines. This implied that most members from any department were dependent on those few people to get their work done. After seeing the data, the customer readily took actions to build a more collaborative communication environment that boosted their operational efficiency by manifolds.
Fuze’s global platform has helped the company scale up rapidly since its inception in 2006, and now, they attempt to go further. With major investments in R&D and marketing, Fuze has recently expanded into South America with data centers, envisioning a globally cohesive communication experience for end users.