Dubbed as UC, this relatively new generation integration process has hit its stride in recent years by constantly evolving from bulky, often unreliable systems to present day’s streamlined and more flexible cloud-based solutions. However, one of the key challenges is to keep up with the innovation and trends while meeting customer expectations from a feature functionality and quality perspective. “Today’s customer not only expects up to date feature sets, but also high quality and utmost reliability from UC service providers,” says Brett Scorza, CIO and EVP, Inteliquent [NASDAQ:IQNT].
Born with the sole idea to help Voice Service Providers deal with local interconnections, Inteliquent offers a single unified channel for the interconnection of disparate voice networks. “At Inteliquent, we facilitate the interconnection internally, allowing carriers and service providers to seamlessly interconnect and migrate to modern-day Internet Protocol (IP) networks by handling all the necessary technology and protocol conversions surrounding the interconnectivity,” states Scorza.
As an innovator in the voice communications space, the company has been a catalyst in facilitating growth and expansion of cable and wireless networks alike. More recently the firm has focused on addressing the needs of the “New Economy” communications service providers. “We started out to simplify local interconnection between carriers, and building on that success, we have expanded our services with innovative offerings that have facilitated simplified connectivity for both traditional and next generation carriers,” he adds.
"We started out to simplify local interconnection between carriers, and have evolved to a complete solution supporting next generation providers"
Simplifying Voice Connections
The constantly changing UC market dynamics is shifting toward software based features, better call quality, and highly scalable hosted or cloud based infrastructures.
Today’s customer not only expects up to date feature sets, but also high quality and utmost reliability from UC service providers
The company’s flagship product line, Omni, is a comprehensive voice and messaging solution for the next-generation communications provider market that enables UC providers to easily and efficiently integrate communications reach into their solutions—allowing them to focus on growing their business. The one-stop-shop service platform provides extensive voice and messaging reach specifically tailored to meet the needs of UC service providers. “The Omni product line integrates a range of voice and messaging services that can be blended into our customers’ back office/ policy systems through web UIs or fully automated APIs,” explains Scorza. This industry leading service supports inbound and outbound domestic and international voice call flow as well as the interchange of SMS and MMS messages. With Omni in place, UC providers don’t have to bother about backend processes, instead invest time and resource on the features and functionality their end users need. “Omni allows customers to focus their time and resources on expanding their business and creating the best solutions for their customers,” he adds.
"Omni allows customers to focus their time and resources on expanding their business and creating the best solutions for their customers"
Omni equips every service provider, whether they are a traditional telecommunications or next-generation communications vendor, with message-enabled Direct Inward Dialing (DID) and user-friendly web portal and APIs for seamless integration and automation. “We simplify access to the public network, whether it is voice or messaging, and provide a platform that helps UC vendors connect to the world,” says Scorza.
Enabling Seamless Customer Experience
Omni eliminates the complexity of obtaining telephone numbers within the Public Switched Telephone Network (PSTN) and accompanying requisite voice and messaging network reach. Elucidating further, Scorza explains that not only does Omni support UC providers with a comprehensive set of features, but also has the flexibility to assist a provider’s specific needs. For example, if a VoIP carrier wants to establish its own branded service, Inteliquent supports the customer through the entire lifecycle—setting up the phone numbers and establishing connections for sending and receiving voice and text messages, directory number listings, and an integrated 911 service as well.
Omni is delivered through Inteliquent’s high quality network, and is used by the top telecommunication companies in the U.S. Launched in the April 2016 INCOMPAS Show, Omni, a key component of Inteliquent’s Growth Forward business strategy, significantly expands their addressable market. “At Inteliquent, we carry over 17 billion minutes a month of voice traffic, testimony to the scale reach and quality of our network,” states Scorza. “Be it delivering seamless connection, or numbers needed, or messaging and voice flow, our highly available, high quality Omni allows UC vendors to focus on their customers and the features and functionalities their clients need.”
“Inteliquent was started as a local interconnection company that initially interconnected voice carrier’s local switches, and then built its nationwide backbone network to tie together all of our local markets,” says Scorza. Through this, the enterprise expanded its networks into the long distance and toll free services as well. “The core competency of Inteliquent is managing this capacity across our backbone and each individual end office,” says Scorza.
The company’s legacy of direct network to network connectivity accompanied by a robust capacity management team delivers high quality voice interconnection services. “We work with our customers and manage volume forecasting, so that customers are confident that capacity is in place to handle traffic volumes,” states Scorza. Inteliquent has helped some of the largest wireless and cable carriers and next gen providers maintain and improve call quality as they continue to grow in the market. The company believes in having a close-knit, collaborative relationship with its clients to better understand their needs. “The customer feedback we receive is critical to us, as it helps us to design and build solutions that meet their needs,” he adds.
In one instance, a wireless operator wanted to move to an all IP network, removing TDM technologies from their nationwide interconnection network. The company approached Inteliquent to leverage their industry acknowledged network expertise. “When they brought Inteliquent into the picture, the client was able to not only meet their network transition objectives, but also significantly enhance the service quality and in turn provide better services to their customers,” extols Scorza.
Scorza attributes Omni’s quality and efficiency to the innovative culture of the company that strongly posits that technology must be embraced as it evolves and keep in line with the rising needs of the telecommunications market. “We live in an exciting era of communication; there is an unprecedented spectrum of communication modes now coming to market. Our high-quality network services, and the ability to integrate these services into software applications, consistently keeps Inteliquent a step ahead of this evolution,” emphasizes Scorza.