The Unified Communications (UC) market is experiencing exhilarating growth as it enables organizations to easily collaborate and sail through the evolving landscape of business communication. UC solutions allow organizations to leverage their existing on-site platforms while taking advantage of latest capabilities and applications in cloud along with various communication methods such as chat, video, file sharing, collaboration, and conferencing. However, a major challenge that carriers face while delivering UC tools is to keep pace with the changing trends and offer solutions that are scalable, flexible, and cost-effective. Well positioned to address this challenge, Atlanta, GA based Brightlink IP, provides innovative, scalable solutions for global unified communications along with cloud networking services. “We deliver easy-to-deploy voice solutions for Unified Communication and Collaboration and enterprise platforms,” asserts Joe White, COO, Brightlink IP.
Brightlink IP facilitates deployment of UC platforms, products, and feature sets by providing network for holding, delivering, hosting, and connecting UC solutions. “One of our most differentiating factors is that we sell our services on our own network,” explains White. The company utilizes its network and assets to facilitate UC and hosts Microsoft certified Skype for business trunking. Along with developing their own voice networks, the company has also built in-house Direct Inward Dialing (DIDs) and SMS platforms. Brightlink IP’s geo-redundant and scalable unified mobile messaging platform empowers their customers’ mobile strategy by using its network that connects over 1200 carriers worldwide. “All of our numbers (DIDs) are SMS and MMS enabled allowing users to send and receive text and picture messages from their desk phones and other UC applications,” delineates White. “We also enable M2M communications that go over SMS.”
We process more than 1.4 billion minutes a month and over 100 million call transactions per day on our network
In addition, Brightlink’s Private Cloud brings the mobile and cable providers closer to the end-users while offering a high quality audio experience. The platform allows the customers to reduce latency, improve performance, and eliminate hops by hosting their platform in the same cloud as their carriers. It enables the consumers to achieve global presence through international carrier partners providing access to worldwide voice and data. Furthermore, Brightlink IP provides SIP trunking solutions to voice platforms like Skype and Mitel. “We peer with some of the biggest carriers in the world and for most have enabled HD peering to those networks,” explains White. “We can control the audio stream end to end and ensure that users get HD audio.” Adding more to the company’s portfolio is their Network Operation Center (NOC) through which it offers managed services to its clients. “We process more than 1.4 billion minutes a month and over 100 million call transactions per day on our network,” says White.
The prowess of the company is evident in the way it helped one of its large clients who was facing challenges in handling multiple vendors. Brightlink IP provided the customer with multiple solutions along with IP connectivity and hosting service all under a single roof. After identifying the customer’s pain points, the company decided to host the required tools in the Brightlink Private Cloud and also chart a migration strategy. “Our customer enjoys a single carrier relationship and support organization that manages all their services along with better quality, reliability, and cost effectiveness after the deployment of our solutions,” mentions White.
For the road ahead, Brightlink IP plans to enhance its deliverables in terms of best-of-breed technology and solutions for its UC infrastructure. “Presently we have several partners in Europe and Asia and we are looking forward to expanding our relationship with them while establishing new offices and data centers globally,” concludes White.